About us
Our Story
Over 58 years ago, Don René Picard began shaping the dream of crafting the best Mexican chocolate. This is how Picard Chocolates was born.
Picard Chocolates started with the production and sale of chocolates in 1964. In the 1980s, our Headquarters, Plant, and Distribution Center were established in the Iztapalapa area of Mexico City, and the first Picard store was opened. This marked the beginning of our journey as a Mexican chocolate company, delighting the most discerning palates of those who know, understand, and appreciate the original recipe of fine chocolate.
We Grew and Launched New Products!
At Picard, we stand out for offering distinct product lines, allowing us to reach multiple market segments with diverse needs and specific tastes.
Our Mission and Vision
Our mission is to create memorable experiences through the finest chocolate. Our vision is to be the most relevant Mexican chocolate and confectionery company, driven by quality and innovation.
Picard Today
We are a great company, full of passion and love for chocolate, which has led us to solidify the legacy of high quality and create the best Mexican chocolate for the consumers of Chocolates Picard® and its various brands.