Our history begins in 1964

More than 58 years ago, Don René Picard F. began the dream of manufacturing the best Mexican chocolate. This is how Chocolates Picard was born in 1964 with the production, distribution and sale of premium chocolate. In the eighties, our Headquarters, Plant and Distribution Center were built in Mexico City and the first Picard store was opened.

Now we are a relevant mexican chocolate Company

At Picard we distinguish ourselves by having differentiated product lines, which allows us to reach multiple market segments with different demands and particular tastes.

Our mission and vision

Our mission is to create memorable experiences through the best chocolate and confectionery. Our vision is to be the most relevant Mexican chocolate and confectionery company with the greatest expansion through quality and innovation.

Picard today

We are a great company, full of passion and love for chocolate; which has led us to consolidate the legacy of high quality and create the best Mexican chocolate for consumers of Chocolates Picard® and its different brands.